Boost Your Business: Create a Powerful Marketing Machine

Jesse Tolppa
Jan 16
2 min read

Updated: Mar 5

In our last post, we discussed how efficient systems can transform your business operations, placing your CRM at the center. If you missed it, here’s a quick recap: Monday.com acts as your command center, helping you manage sales and convert leads into satisfied customers. The pressing question remains: how do you attract those leads initially?

That's where your marketing machine comes into play. Think of it as your business's perpetual motion device. Once set up properly, it continuously generates new opportunities while you focus on serving your customers. Let’s break down precisely how to build it.

Start Your Engines: The Traffic Game

Before anyone can become a customer, they must first discover you. Here’s how to position your business in front of the right audience.

Cold Outbound: The Direct Approach

This involves digitally knocking on doors. Only about 2% of cold outreach typically receives responses. However, this percentage increases to 15-20% with an effective strategy:

Craft professional cold email campaigns.
Implement strategic LinkedIn outreach.
Use targeted direct mail.
Participate in relevant industry events.

Our Content Production team excels in crafting messages that attract engagement, rather than indifference.

Cold Inbound: Be Present When They're Looking

This strategy focuses on being there when potential customers actively search for solutions. Remember, 97% of people discover local businesses online first:

Invest in search engine optimization (SEO).
Utilize strategic paid advertising.
Engage in content marketing that answers customer queries.
Establish a strong social media presence.

Our SEO and Digital Advertising services ensure your visibility during crucial moments.

Warm Outbound: Nurture Your Network

Your existing contacts are 60% more likely to convert into customers compared to cold prospects:

Engage in email marketing with your subscriber list.
Launch customer reactivation campaigns.
Utilize strategic SMS marketing.
Manage referral programs effectively.

Our Marketing Automation solutions will keep your audience connected without consuming too much time.

Warm Inbound: Welcome Back

Retargeting previous visitors can boost conversion rates dramatically by up to 150%:

Develop retargeting ad campaigns.
Foster engagement on social media.
Practice content remarketing.
Build a solid community around your brand.

Your Website: The Lead Generation Machine

Once traffic arrives at your site, your website should convert those visitors into leads. While the average website converts at just 2.35%, top-performing sites achieve conversion rates of 11% or higher by incorporating these elements:

Offer lead magnets (valuable downloadable resources).
Design strategic contact forms (positioned for maximum effectiveness).
Include live chat functionality.
Implement online booking systems.
Create opportunities for email list building.
Provide gated premium content.
Use exit-intent popups that genuinely add value.
Showcase social proof elements.
Have clear calls-to-action.

Need guidance on optimizing your website? Our Website Development team specializes in creating sites that convert visitors into leads.

The Final Piece: Your CRM

This is the step where everything seamlessly comes together. Your traffic generation efforts lead visitors to your website, where they convert into leads that funnel into your CRM. For those without a CRM, we highly recommend Monday.com due to its cost-effectiveness and flexibility. From there, your sales process, as we mentioned in our last post, can turn those leads into loyal customers.